Rule 40

Rule 40 Guidelines

Athletes, agents, athlete sponsors and NGBs should all be aware of Rule 40, which restricts athletes from allowing their image or attributes to be used in advertising during the Games Period for PyeongChang 2018 (1 February – 28 February 2018) unless otherwise approved by the BOA. 

Click below to download the BOA’s Rule 40 Guidelines which sets out information around Rule 40, applicable deadlines and the submission process.

Click here to download.